Jul 2

Jul 2 "Content Is the New Crude" — Broda Shaggi Advocates for IP-Driven Funding for Creatives

Renowned skit maker and actor Broda Shaggi is calling on Nigerian creatives to see beyond the virality and start viewing their work as serious capital — comparable to crude oil in value and potential.

In a powerful Instagram post following a CREAM Platform event, Broda Shaggi highlighted one of the biggest hurdles in Nigeria’s creative industry: lack of access to funding. He emphasized that while talent and ideas abound, most creatives struggle to scale due to limited financial support systems.

“The real question is, how can we unlock financing by leveraging our Intellectual Property (IP) as collateral?” he wrote.
“Content is the new crude. Just like oil built empires, your creative output has massive untapped value.”

💡 Intellectual Property: The Hidden Treasure in Nigeria’s Creative Sector

Shaggi’s analogy between content and crude oil is as accurate as it is bold. Nigeria has always celebrated its natural resources — but in a world driven by digital economies, the true wealth now lies in ideas, creativity, and ownership. From music to film, skits to storytelling, every piece of content produced holds monetary and cultural value when properly structured.

He’s urging content creators to go beyond likes and shares, and instead build a business around their brand, treating their IP like any other tangible asset.

💭 Opinion: Broda Shaggi Just Spoke the Future of Africa’s Creative Economy

Broda Shaggi isn’t just making jokes — he’s making sense.

If Nigerian creatives can begin to register, protect, and license their work strategically, they can leverage it to secure funding, attract investors, and build empires. This isn’t about just “blowing” online anymore — it’s about building sustainable careers that generate wealth and jobs.

🗣️ Social Buzz:

“This is the kind of creative leadership we need.”
“Content is indeed the new oil — Nigeria better tap in before it’s too late!”
“We need a platform that helps creators legally protect and monetize their work!”