The Nationwide League One (NLO) has ushered in a new era for its media operations in the North-West region of Nigeria with the appointment of Muzammil Dalha Yola as the Media Manager Representative. The announcement, made by Olushola Ogunnowo, the league's Chief Operating Officer, marks a fresh chapter as Yola assumes the role effective January 2025.

Yola replaces Abdulgafar Oladimeji, who has served with dedication since 2023. A seasoned media professional and Assistant Secretary of the Sports Writers Association of Nigeria (SWAN) Kano State Chapter, Yola's appointment is seen as a strategic move to strengthen the league's media engagement in the region.

A Strategic Role with Wide Reach

As Media Manager Representative, Yola will collaborate closely with Tunde Shamsudeen, the NLO Communication Director, to drive the league’s media strategy across Kano and neighboring states—Jigawa, Kaduna, Katsina, Kebbi, Sokoto, and Zamfara. His responsibilities include overseeing media operations for the NLO Division 1, the NLO U19 Youth League, and other regional events.

Yola’s appointment comes as the NLO prepares for its 2025 season, scheduled to kick off in the first quarter. This timing underscores the league's commitment to leveraging media to amplify its efforts in promoting grassroots football and nurturing young talent.

Ogunnowo’s Endorsement and Oladimeji’s Legacy

Ogunnowo expressed confidence in Yola’s abilities to elevate the league’s media presence, urging him to draw on his extensive experience in sports journalism. The league also acknowledged the significant contributions of Oladimeji over the past two seasons, wishing him success in his future endeavors.

Opinion: A Vital Move for Grassroots Football

The NLO’s decision to appoint Muzammil Dalha Yola reflects the league’s forward-thinking approach to media management. In a football landscape increasingly driven by digital engagement and storytelling, Yola's expertise is expected to play a pivotal role in shining a spotlight on grassroots talent.

His presence in the North-West region, a hub for football development, offers an exciting opportunity to engage local communities and promote the league’s activities to a broader audience. By integrating modern media strategies with traditional grassroots outreach, Yola can bridge the gap between emerging talent and the larger football ecosystem.

This move also signals the NLO’s recognition of media as a critical tool for fostering growth, not just in football but in community development. With Yola at the helm, fans and stakeholders can look forward to dynamic storytelling and improved visibility for the league’s initiatives.

The baton has been passed, and the stage is set for Yola to leave his mark. The 2025 season holds promise—not just for the players but for the evolving narrative of grassroots football in Nigeria.